Built by people who have run this kind of business before.
Maisonflex was founded to address a single observation: Europe has €2.7 trillion of household equity locked in residential property, and no continent-wide infrastructure to make that equity usefully accessible — formally, transparently, and within the regulatory framework of each member state.
A formal channel between European property wealth and European households.
We are not a lender. We do not advise consumers. We build the design, structuring, and technology layer that allows licensed banks and insurers to deliver well-designed home-equity products at European scale — products that meet real household needs, from helping children onto the property ladder to funding mandated energy-efficiency upgrades.
The Maisonflex thesis is that home-equity finance in Europe will not be solved by another direct-to-consumer brand. It will be solved by infrastructure that lets existing, trusted institutions do the job properly.
Senior operators, institutional pedigree.
Founder & CEO
Former Deutsche Bank, Citi. LSE.
Co-founder, COO
Former BNP Paribas, JP Morgan. Oxford.
Head of Risk
Former Prudential Asia. PhD, quantitative finance.
Head of Partnerships
Senior originator, two decades in European mortgage markets.
Named biographies and advisor list shared under NDA with prospective partners and investors.
Built to institutional standards.
Independent chair, founder representation, and a strategic-sponsor seat.
Independent oversight of credit, capital, and partner exposure.
Maisonflex itself conducts no regulated activity. Confirmed and maintained by external counsel.